8. How soon should you launch?

This week we just launched a new product at GoSquared: Lead Forms. Launches are always exciting but how do you know when it’s too soon (or too late) to launch?

Launching is a lot like inviting your friends over – it forces you to focus.

But when is it too early to launch, and how do you tell if you've waited too long? Let's dig in to find out.

Actions / take aways

  • Set a deadline
  • Assign an owner if you're in a team
  • Be clear on your priorities
  • If in doubt, optimise for speed

Links and further reading


Thanks, and see you next time!

P.S. I'm on Twitter https://twitter.com/jamesjgill

Music: Jakarta by Bonsaye, provided by https://www.epidemicsound.com/referral/yjub4r